Founded in 2013 by Ann to express her thoughts through her photographs. She is highly regarded as an influencer, collaborating with selective brands as a photographer, creative director, model and ambassador but sometimes also a figure skater. Using the platform that she built, she has volunteered to work with charities to spread awareness hoping to inspire her supporters to do the same. She was recently named as the founding ambassador of IMPCT, a foundation that provides education for children living in urban slums. She continues to support charity initiatives.

The globe-trotter, Ann splits her time between Paris, Manila and Taipei. Appearing on various television shows and being featured in major publications worldwide.

The Shorty Awards hailed as the Oscars of Twitter by the New York Times, announced the winners in 36 categories. Ann Li took home the award for Fashion, emerging as the winner with the most votes out of 1,861 nominees, which included A-list celebrities from Hollywood.